Descriptors that reviewers used included "fruity," "light," "watery," and "nutty." Two of the tasters labeled the wine as "bitter," while two others raised a glass and applauded it as very "drinkable." The future looks good for private label winesĮven if you’re someone who doesn’t have a lot of experience with wine, taking advantage of the price points on some of the above retailers’ private brands is a low-risk way of raising your game. The Member's Mark Malbec appeared to be the most polarizing product. It was the red wines where the biggest dissension came into play. The Moscato d’Asti got good reviews with that group too, but another white wine - the $7.98 Prosecco - was a good price in the testers’ opinion, calling it a "steal" and a "decent value." In a taste test of seven of Sam's Club Member's Mark wines, BusinessInsider taste testers were split on the quality of the overall selection. But it’s the $9 Member's Mark Moscato d'Asti that appears to be the overall favorite, getting a near-flawless 4.9-star rating. Its members seem to love its Old Vine Zinfandel - 4.4 stars for a bottle retailing at around $7. In a survey of how good Sam’s Club’s Member’s Mark wines were, ConsumerAffairs found lots of positives - and a few sour grape reviews too. For example, Sam’s Club’s big brother Walmart rolled out 10 private-label wines for $11 a bottle a few years ago in a line called the “Winemakers Selection,” featuring wine from California, France, and Italy. Target, Kroger, Walmart, and Costco all want a piece of the budget line action. How good are Sam’s Club wines?īanking on the success that Trader Joe’s had with its Two-Buck Chuck, larger retailers have gone all-in on private brand wines over the past few years. Additional states and wines will be added to the service early next year. It will allow them to order the retailer’s private brand Member’s Mark wines online at and have them shipped directly to their home.
Starting soon, Sam’s Club members in 16 states will have access to the delivery service. Photo (c) Thomas Barwick - Getty ImagesPlaying off of last year’s success with its 12 Days of Wine Advent Calendar, Sam’s Club has decided to try out wine delivery in advance of the holiday season.
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